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The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations Learn to deliver a presentation like Apple's Steve Jobs with help from 12 demonstration video clips of sure-fire techniques! "Be warned--if you pick up this book your presentations will never be the same again." --Martin Lindstrom, bestselling author of Buyology "Whether y The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations Learn to deliver a presentation like Apple's Steve Jobs with help from 12 demonstration video clips of sure-fire techniques! "Be warned--if you pick up this book your presentations will never be the same again." --Martin Lindstrom, bestselling author of Buyology "Whether you consider yourself a Mac or a PC, The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation, and provides you with the Quick Start Guide you need to design your own passionate interfaces between you and your audiences." --Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience "No other leader captures an audience like Steve Jobs does and, like no other book The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences." --Rob Enderle, The Enderle Group "This book is a treasure chest of practical knowledge. Now you can learn from the best there is (both Jobs and Gallo). No matter if you are a novice presenter or a professional speaker like me, you will read and re-read this book with the same enthusiasm that people bring to their iPods." --David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard--and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. This enhanced e-book features additional content with 12 videos of Carmine Gallo demonstrating just how to apply these presentation secrets. With this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.


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The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations Learn to deliver a presentation like Apple's Steve Jobs with help from 12 demonstration video clips of sure-fire techniques! "Be warned--if you pick up this book your presentations will never be the same again." --Martin Lindstrom, bestselling author of Buyology "Whether y The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations Learn to deliver a presentation like Apple's Steve Jobs with help from 12 demonstration video clips of sure-fire techniques! "Be warned--if you pick up this book your presentations will never be the same again." --Martin Lindstrom, bestselling author of Buyology "Whether you consider yourself a Mac or a PC, The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation, and provides you with the Quick Start Guide you need to design your own passionate interfaces between you and your audiences." --Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience "No other leader captures an audience like Steve Jobs does and, like no other book The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences." --Rob Enderle, The Enderle Group "This book is a treasure chest of practical knowledge. Now you can learn from the best there is (both Jobs and Gallo). No matter if you are a novice presenter or a professional speaker like me, you will read and re-read this book with the same enthusiasm that people bring to their iPods." --David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard--and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. This enhanced e-book features additional content with 12 videos of Carmine Gallo demonstrating just how to apply these presentation secrets. With this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

30 review for Presentation Secrets of Steve Jobs (Enhanced Ebook)

  1. 5 out of 5

    Jeff

    This is one of my favorite books on communication. If you want to improve at communicating your ideas (and who doesn’t?), this book can help. Here are a few of my take-aways: * Create simple, memorable bottom lines: "The iPod: One thousand songs in your pocket." " Though he was a computer-guy, he wrote his talks in pen and paper. "There's just something about paper and pen and sketching out rough ideas in the 'analog world' in the early stages that seem to lead to more clarity and better, more cr This is one of my favorite books on communication. If you want to improve at communicating your ideas (and who doesn’t?), this book can help. Here are a few of my take-aways: * Create simple, memorable bottom lines: "The iPod: One thousand songs in your pocket." " Though he was a computer-guy, he wrote his talks in pen and paper. "There's just something about paper and pen and sketching out rough ideas in the 'analog world' in the early stages that seem to lead to more clarity and better, more creative results." * Steve Jobs presentations follow Aristotle's five-point plan: 1. Deliver a story that arouses interest. 2. Pose a problem or question that has to be solved or answered. 3. Offer a solution to a problem you raised. 4. Describe specific benefits for adopting the course of action set forth in your solution. 5. State a call to action. * Ask yourself the question the listeners are asking: "Why should I care?" * Your audience checks out after 10 minutes. * Jargon rarely creeps into Steve Jobs' presentations. * "If you can't explain it simply, you don't understand it well enough." Albert Einstein. * Have fun.

  2. 5 out of 5

    Ian Griffin

    The Presentation Secrets of Steve Jobs is a book that a speechwriter can love. Gallo quotes from sources such as Nancy Duarte's slide:ology: The Art and Science of Creating Great Presentations and Garr Reynolds' Presentation Zen: Simple Ideas on Presentation Design and Delivery. He even has a sidebar on JFK speechwriter Ted Sorensen's influence on Barack Obama titled, "What the World's Greatest Speechwriters Know." The message of this book is that Jobs' extraordinary impact is based on his authen The Presentation Secrets of Steve Jobs is a book that a speechwriter can love. Gallo quotes from sources such as Nancy Duarte's slide:ology: The Art and Science of Creating Great Presentations and Garr Reynolds' Presentation Zen: Simple Ideas on Presentation Design and Delivery. He even has a sidebar on JFK speechwriter Ted Sorensen's influence on Barack Obama titled, "What the World's Greatest Speechwriters Know." The message of this book is that Jobs' extraordinary impact is based on his authenticity and his passion for his company's people and products. Most presenters can't claim to be the CEO of an archetypically cool Silicon Valley company. Neither can they get away with wearing faded jeans, sneakers and a turtleneck onstage. But simply everyone with a product or service that improves people's lives has a story to tell. Gallo's book explains in detail how Jobs presents his story so that his passion shines through and ignites the audience. It's Gallo's claim that anyone can learn how to deliver an "insanely great" presentations. The "secrets" that make Jobs so effective onstage include the usual stage tips taught by presentation coaches: Make eye contact with the audience, use vocal variety and know the power of a well-timed pause. But the majority of the book analyzes the structure, rather than the delivery techniques, of major keynotes Jobs has given at Macworld and elsewhere over the years. This makes the book of inestimable value for anyone who needs to understand the nuts and bolts of writing a speech. Performance piece When Steve Jobs takes to the stage he often tells dramatic stories, so it's appropriate that the book itself is structured as a three-act play. Act 1 tells how to create the story, Act 2 tells how to deliver it, and Act 3 stresses the importance of rehearsal. Gallo adds "Director's Notes" that summarize each chapter (or scene), and he introduces a cast of supporting characters. Organizing the book in this way also reinforces the importance of telling a story in three parts; of delivering a speech with three messages. In fact, Gallo concedes, the chapter on the effectiveness of breaking a speech into three "could easily have become the longest in the book." Speechwriters' playbook The book is a playbook for writing a great speech. Jobs and his team start scripting a speech long before firing up PowerPoint or, in their case, Keynote software. They settle on an attention-grabbing headline ("The world's thinnest notebook"); then they decide on the three key messages; develop analogies and metaphors; and scope out demonstrations, video clips and cameo guest appearances. Next they develop the "plot" of the speech, setting up an antagonist (Microsoft or IBM in the early days), dressing up numbers and including plenty of "amazingly zippy" words. Finally, they script a memorable "holy smokes" moment that people will talk about long after the event ends. The slides they eventually create are heavy on images and light on text and bullet points. Live action video A book alone will go only so far. If you've never actually seen Jobs present in person, then you haven't experienced the "reality-distortion field" his charisma and eloquence creates in the auditorium. Gallo has this covered. The book's end notes provide URLs for some of the 47,000 [...] video clips showcasing Jobs and clearly demonstrating the techniques discussed. Viewing the videos compensates for the poor-quality monochrome photos of Jobs onstage-the one disappointment in the book. Learning from his mistakes To counteract any feelings of inadequacy you might have after watching Jobs deliver a flawless keynote, do a quick search on YouTube for "Apple Bloopers" and you'll see that, even for Steve Jobs, things don't always go well onstage. Demos fail, screens freeze, and he stumbles over words. But as with any masterful presenter, Jobs remains calm. Even if the speeches you write or deliver are not destined for "insane" greatness, they'll be much, much, better for having read Carmine Gallo's insanely great book.

  3. 4 out of 5

    Gisela Hausmann

    “The Presentation Secrets of Steve Jobs” is one of the smartest books I read lately (which something because I read a lot). Author Carmino Gallo goes through the usual, explaining Jobs’ style (1) Create the Story (2) Deliver the Experience (3) Refine and rehearse So far so good, all of this is well-known. What sets this book apart is that Gallo shows the actual “improvement Jobs created.” For example Jobs is well-known for using minimal content one his presentation slides, ideally: One word as big “The Presentation Secrets of Steve Jobs” is one of the smartest books I read lately (which something because I read a lot). Author Carmino Gallo goes through the usual, explaining Jobs’ style (1) Create the Story (2) Deliver the Experience (3) Refine and rehearse So far so good, all of this is well-known. What sets this book apart is that Gallo shows the actual “improvement Jobs created.” For example Jobs is well-known for using minimal content one his presentation slides, ideally: One word as big as possible (so it sticks), even better – no word at all. Example 1: Jobs said, “What we are going to do is get rid of all these buttons (e.g. old Blackberry) and just make a giant screen.” On the slide: Imagine of an iPhone. Example 2: “This is one device, and we are calling it iPhone.” One the slide: Text only, centered on the slide: “iPhone.” I picked these two examples because they are short, but it is in this way that Gallo takes apart ALL of Jobs’ speeches and analyzes them for the reader. Gallo also adds director’s notes and a lot of explanations, but even if readers who do not have time to read the entire book word for word will be please with the book demonstrating the segmentation process and a clear showing how to emphasize the important element of any presentation. 5 stars, Gisela Hausmann, author & blogger

  4. 4 out of 5

    Zahin

    9 Elements: - Headline (Twitter) - Passion statement..."I'm excited about this initiative because it____" - 3 key messages - metaphors and analogies - demonstrations - partners - customer evidence and 3rd party endorsements Create an integrated experience of visual (most people), audio and touch & feel "In that craziness, we see genius" Draw a road-map: the rule of 3. Three bears, three stooges. Create the story > deliver the experience > package the material * our brains need a container (context) 9 Elements: - Headline (Twitter) - Passion statement..."I'm excited about this initiative because it____" - 3 key messages - metaphors and analogies - demonstrations - partners - customer evidence and 3rd party endorsements Create an integrated experience of visual (most people), audio and touch & feel "In that craziness, we see genius" Draw a road-map: the rule of 3. Three bears, three stooges. Create the story > deliver the experience > package the material * our brains need a container (context) for the info to give. We need meaning before details "People can't follow your vision or share your enthusiasm if they get lost in the fog" Create an antagonist - Find a 'classic' tale to compare your story - Make it heroic! A Disney tale - ask rhetorical questions to advance the story - us vs. them strategy ** 8 minutes is the golden time for a presentation Have a one sentence pitch to answer: - What you do - what problem you solve - how you are different - why the customer should care [ simply. clearly. confidently ] Dress up your numbers - give comparisons to show how 'big' or 'efficient' they are Simplify everything. Leave the jargon at home. Why people buy: - saving your customers' money - making your customers' money - providing tools to make more efficient use of the money they have * People should have FUN watching you. Thank people to show your humility and integrity

  5. 4 out of 5

    Jay

    If you are expecting to learn how to create Powerpoints using Steve Jobs' methods for presentation, you're probably going to not be happy. Jobs' wasn't known for his Powerpoints, and many of his best speeches used very few slides with no bullet points. Instead, Jobs used images, usually pictures, or simple text, like a word or number, to represent the topic. This book is about the presentations he gave, but also about the process behind his presentations, the efforts to create messages that star If you are expecting to learn how to create Powerpoints using Steve Jobs' methods for presentation, you're probably going to not be happy. Jobs' wasn't known for his Powerpoints, and many of his best speeches used very few slides with no bullet points. Instead, Jobs used images, usually pictures, or simple text, like a word or number, to represent the topic. This book is about the presentations he gave, but also about the process behind his presentations, the efforts to create messages that started early in a product's life cycle, the constant practice, the checking of the venue before the presentation, the props, the pacing, and more. You do learn a lot about how Jobs did presentations. But you also learn that his methods consumed a lot of time that a normal employee might not be allowed to spend, and it required control over the marketing message, the venue, other presenters, etc. that only a CEO could pull off. You learn that most of Jobs' method is not replicable by normal employees. Sure, there are useful hints here and there, but overall, this is more of an appreciation of Jobs than a how-to book. Strangely for this kind of book, there are also sections that are purely motivational. It is as if the author determined that his readers would predominately be amateur presenters that would never approach the major league skills exhibited by Jobs, so he resorted to a motivational message. No matter, I found the detailed review of some of Jobs' big presentations, breaking down the messages, dissecting the length of different parts, and other insight into Jobs' process to be very interesting. I'll never be known as a presenter, but I can appreciate Job's level of expertise and professionalism in his work. I listened to the audiobook version of this book. While you might think that a book on presentations would benefit with a lot of pictures of slides, speakers, and venues, this is not one of those kinds of books. The descriptions are so well done that you don't need to see pictures, and you don't miss them. An unexpected very good job on audio.

  6. 5 out of 5

    Sebah Al-Ali

    ممتع . تعلمت منه الكثير . منه أن كل عرض تقديمي (presentation) يكون كأفضل ما يكون إن نظرنا إليه كقصة ذات ثلاثة فصول . أسس التقديم التي تعلمتها : 1. العرض يجب أن يكون مهيئ حول فكرة "لمَ على المشاهد أن يكترث ؟ " .. بمعنى الحاجة لصياغة المعلومات بطريقة تتواصل مع المشاهد ، بشكل شخصي . 2. في بداية العرض / القصة ، تقديم المشكلة بشكل مفهوم قبل تقديم المعلومات التي ستكون حلا للمشكلة . 3. الالتزام بقانون "الثلاث" . ليكن العرض متمحورا حول 3 نقاط أساسية . كل نقطة لها 3 أفكار مساندة . 4. تجنب الـ bullet point ممتع . تعلمت منه الكثير . منه أن كل عرض تقديمي (presentation) يكون كأفضل ما يكون إن نظرنا إليه كقصة ذات ثلاثة فصول . أسس التقديم التي تعلمتها : 1. العرض يجب أن يكون مهيئ حول فكرة "لمَ على المشاهد أن يكترث ؟ " .. بمعنى الحاجة لصياغة المعلومات بطريقة تتواصل مع المشاهد ، بشكل شخصي . 2. في بداية العرض / القصة ، تقديم المشكلة بشكل مفهوم قبل تقديم المعلومات التي ستكون حلا للمشكلة . 3. الالتزام بقانون "الثلاث" . ليكن العرض متمحورا حول 3 نقاط أساسية . كل نقطة لها 3 أفكار مساندة . 4. تجنب الـ bullet points بشكل تام و الاستعانة بالصور و الكلمات القليلة . 5. إعطاء الجمهور شيء يقطع الملل كل عشر دقائق . ينفع بشكل أو بآخر في طرق التدريس أيضا . - Liked how he described a presentation's "story" as a "theatrical event" with "all of the elements of great plays or movies: conflict, resolution, villains, and heroes." Presentations can be very interesting if structured in a similar manner. Ten minutes rule. Break your presentation into ten-min segments. Elements of great presentations -Headline: 140 characters or less + memorable. (Should be constant and repeated throughout the presentation in a way or another) -Passion statement: fill in: "I'm excited about this product/idea/etc. because it ......." -Three key points in your presentation, each with its supporting points. (The rule of threes) -Create a metaphore and/or an analogy of your points -Demonstration: Don't tell. Show. -Include videos -Address all types of learners (visual, auditory, and kinesthetic). Quotes: "Effective communicators plan effectively, develop compelling messages and headlines, make it easy for their listeners to follow the narrative, and introduce a common enemy to build the drama." "Aristotle’s classic five-point plan to create a persuasive argument: 1. Deliver a story or statement that arouses the audience’s interest. 2. Pose a problem or question that has to be solved or answered. 3. Offer a solution to the problem you raised. 4. Describe specific benefits for adopting the course of action set forth in your solution. 5. State a call to action. " "During the planning phase of your presentation, always remember that it’s not about you. It’s about them. The listeners in your audience are asking themselves one question—'Why should I care?' " "Make the brain work too hard, and you’ll lose your audience." "Headlines are what persuade you to read particular stories in newspapers, magazines, or blogs. Headlines matter." "He outlines three or four points, returns to the first point, explains each one in more depth, and then summarizes each point. This is a simple recipe for ensuring your audience will retain the information you are sharing." "Introducing the antagonist (the problem) rallies the audience around the hero (the solution)." "Simply create a one-sentence answer for the following four questions: (1) What do you do? (2) What problem do you solve? (3) How are you different? (4) Why should I care? " "New research into cognitive functioning—how the brain works—proves that bullet points are the least effective way to deliver important information. Neuroscientists are finding that what passes as a typical presentation is usually the worst way to engage your audience." "Empirical studies based on hard data, not opinions, prove that keeping your slides simple and free of extraneous information is the best way to engage your audience." "Your ideas are much more likely to be remembered if they are presented as pictures instead of words." "Whether you’re presenting the data behind a new technology or a particular medical condition, comparing the number to something your listeners can relate to will make your message far more interesting, impactful, and ultimately persuasive."

  7. 4 out of 5

    Asheesh

    It is an amazing book. A lot to learn about presentations as well as why Apple as company is one of the greatest.

  8. 5 out of 5

    Sina Hassanpour

    a great book for anyone that is teaching or presenting.

  9. 5 out of 5

    Vaishakhi Bharucha

    I loved this book. It gives you clear insights on how Steve Jobs went about with his presentations. But more importantly, it gleans out the doable bits, puts them in bullet points for you to follow. Can this make you as good as Steve Jobs? I doubt it but at least one can try. It's almost like a textbook on creating better presentations. I know I will keep referring to it time and again!

  10. 5 out of 5

    J K Balti

    nice post like your post

  11. 5 out of 5

    Joe Iovino

    As a pastor, and a bit of a tech-junkie, this book was right in my wheel-house. I learned a great deal about speaking, was surprisingly inspired by Steve Jobs (didn't know much about him before reading this), and was thoroughly entertained. I recently preached a sermon that I wound up revising because of this book. The opening did not answer the "why should I care?" question from the congregation, and so I changed my approach. This is a well written, carefully researched book that draws from man As a pastor, and a bit of a tech-junkie, this book was right in my wheel-house. I learned a great deal about speaking, was surprisingly inspired by Steve Jobs (didn't know much about him before reading this), and was thoroughly entertained. I recently preached a sermon that I wound up revising because of this book. The opening did not answer the "why should I care?" question from the congregation, and so I changed my approach. This is a well written, carefully researched book that draws from many arenas of expertise to help anyone who does public speaking as part of their job to improve. I want to be "insanely great" every Sunday and I believe this book has given me some of the tips and tools to get there.

  12. 4 out of 5

    Rickster623

    This has been (by far) one of the better books on presentation approach and best practices I have ever read. While few things jump out as "wow, I've never thought of that"... Jobs' approach to mixing simple graphics, theatrics, props and other techniques is actually pretty inspiring. You find yourself reading the book and thinking to yourself, "I could have used that advice last week when I bored an audience to tears"... If you are regular presenter of products or concepts, I would suggest reading This has been (by far) one of the better books on presentation approach and best practices I have ever read. While few things jump out as "wow, I've never thought of that"... Jobs' approach to mixing simple graphics, theatrics, props and other techniques is actually pretty inspiring. You find yourself reading the book and thinking to yourself, "I could have used that advice last week when I bored an audience to tears"... If you are regular presenter of products or concepts, I would suggest reading this. The author is clearly an enthusiastic fan of Steve Jobs, at times it gushes a bit more than needed.

  13. 5 out of 5

    Eric Vandermeer

    Jobs' big presentation secret is just that he's a casual personality and his presentations reflects that. All the presentation tips in the book are not as much Jobs', but more from different current media gurus. I'm almost at the end of the book and still cannot shake of the idea that this is just a Apple product promotion. Little naief from my side to think that it would be any different. Stick with a presentation style that fits YOUR OWN personality, rather then copying Jobs' that does not refl Jobs' big presentation secret is just that he's a casual personality and his presentations reflects that. All the presentation tips in the book are not as much Jobs', but more from different current media gurus. I'm almost at the end of the book and still cannot shake of the idea that this is just a Apple product promotion. Little naief from my side to think that it would be any different. Stick with a presentation style that fits YOUR OWN personality, rather then copying Jobs' that does not reflect you. Don't buy this book. You can have my copy for free.

  14. 4 out of 5

    Ron Widh

    I originally thought the book will be a dry faux-academic content of how to construct and deliver a good presentation. But I was pleasantly proven wrong. The author weave interesting anecdotes from CEO and leaders around the world to keep me engaged. The only small gripe that I have is the fact the examples tended to get reused and reused again. I guess there were only that many Jobs' product launches to get used by the 10 or so chapters.

  15. 4 out of 5

    Hiep Nguyen

    Great tips of how to design & deliver a great presentation like legendary Steve. The end-benefit of great presentations is to create strongly rememberable experience through various dramas by using demos, demonstrations, inviting endorsers, etc. If owning a "do differently" mindset, the book really makes you stand out! Great tips of how to design & deliver a great presentation like legendary Steve. The end-benefit of great presentations is to create strongly rememberable experience through various dramas by using demos, demonstrations, inviting endorsers, etc. If owning a "do differently" mindset, the book really makes you stand out!

  16. 4 out of 5

    VVVV KKK

    It is not a guide how to create your presentations but it is a good example of a best presentations. Everyone has to have his own style and learning from different sources will help it. Keep in mind the Steve Jobs' style and create your own

  17. 4 out of 5

    Sharon

    Lots of information and tips about how to make successful presentations, but it seemed a bit repetitive about 2/3 of the way through it.

  18. 4 out of 5

    Joselyn Quintero

    This book changed the way I communicated to the people: simply, sticky and memorable!

  19. 4 out of 5

    Kirill Klimov

    Can recommend with caution: do not try to use it as receipt book. However as list of things to consider might be helpful. Found few interesting tips...

  20. 4 out of 5

    Gentiane

    Not always applicable for research presentation, but a good summary.

  21. 4 out of 5

    Steve Brown

    Please note that my reviews aren't really review, they are more like my cliff notes that I take while reading books. Use rule of 3 Don't use bullets cuz people get lost in the details Build up to a crescendo Picture = 1000 words Practice, practice, Use props, participation, interaction 10 minute attention span, so change the format or eyeline every 10 minutes. Use small words Notes: So many great strategies all combined in one book 3-4 golden number of points Likened the structure of a presentation to a pl Please note that my reviews aren't really review, they are more like my cliff notes that I take while reading books. Use rule of 3 Don't use bullets cuz people get lost in the details Build up to a crescendo Picture = 1000 words Practice, practice, Use props, participation, interaction 10 minute attention span, so change the format or eyeline every 10 minutes. Use small words Notes: So many great strategies all combined in one book 3-4 golden number of points Likened the structure of a presentation to a play. Create the villain or the antagonist, then bring in the hero. "Freestyle" talking instead of memorizing- rehearse very well. Practice, Practice, Practice. More visual instead of bullet points. Be the story teller, engage, use very little words. Show passion about what you're presenting on. Feel like you go over the top on energy, and you're probably at the right level. Look at the audience Actually started to incorporate some of the practices - rehearsed a lot, key points to guide your story telling, took bullet points out of our slides. Get feedback from someone on your presentation Use smaller words (between Jobs and Gates) Big moments make it super memorable. Repetition of key words 10 minute rule Use props, engage the audience, share the stage Nice little summary at the end of all the strategies

  22. 5 out of 5

    Chandan Ravandur n

    This book is not a guide how to create your presentations but yes, it is a good example of a best presentations. Below is the basic structure what books cover (Steve Jobs' style) • First you need to build the structure of presentation • Then need to incorporate a power full message • And finally you need to tell a memorable story  Build the structure  Create road map  The Power of three  Create a twitter-friendly description  Timing  Create the message  Focus on the people  Use Zippy words  Make s This book is not a guide how to create your presentations but yes, it is a good example of a best presentations. Below is the basic structure what books cover (Steve Jobs' style) • First you need to build the structure of presentation • Then need to incorporate a power full message • And finally you need to tell a memorable story  Build the structure  Create road map  The Power of three  Create a twitter-friendly description  Timing  Create the message  Focus on the people  Use Zippy words  Make sense of your Numbers  Tell a story.  Introduce an antagonist (Villain)  Reveal the Hero  Reveal “Holly Smoak” Moment  Happily, ever after Keep in mind the Steve Jobs' style and create your own Everyone must have his own style and learning from different sources will help it. This book is most for those who want to improve their communication. I recommend for Teachers/Lawyer/Engineers and for the people who speak in public *You can use this formal for your webinars product videos or launch videos*

  23. 4 out of 5

    Mridul Singhai

    This book does an okay-ish job at pointing out some key principles (keeping things minimal, simple and easy to understand being the central one) that lie behind effectively communicating one's ideas to a wide audience. The writer does so by astutely observing Steve Jobs's keynotes over the years, but soon it starts seeming like he's cherry-picking examples that cater to his inherent biases. To the enlightened reader (whom I'd assume to be someone who has above-average observational skills), this This book does an okay-ish job at pointing out some key principles (keeping things minimal, simple and easy to understand being the central one) that lie behind effectively communicating one's ideas to a wide audience. The writer does so by astutely observing Steve Jobs's keynotes over the years, but soon it starts seeming like he's cherry-picking examples that cater to his inherent biases. To the enlightened reader (whom I'd assume to be someone who has above-average observational skills), this book presents no new ideas and should be avoided. The author/editor could have been really benefitted the readers by doing some fact-checking.

  24. 4 out of 5

    Sierra Gooch

    The book was easy to read and did a good job of delivering great advice about giving talks/speeches. However, in my experience, most people are not actually asked to give presentations in this style at work. They are required to create decks that have to work for either an actual presentation or just leave behind material, because often the deck is forwarded on without your presence. Because of this, I felt that much of the book was largely irrelevant to what the majority of business professiona The book was easy to read and did a good job of delivering great advice about giving talks/speeches. However, in my experience, most people are not actually asked to give presentations in this style at work. They are required to create decks that have to work for either an actual presentation or just leave behind material, because often the deck is forwarded on without your presence. Because of this, I felt that much of the book was largely irrelevant to what the majority of business professionals actually have to do on a regular basis.

  25. 5 out of 5

    Joey Sparks

    Probably already too familiar with the material I've been exposed to much of this material already over the past few years, so it probably limited my enjoyment of it. Kinda like seeing "Hoosiers" for the first time after years of seeing all the other underdog sports movies it inspired. Plenty of helpful tips and examples. Kindle edition struggles with the charts and the secondary features with the body text. A few times, it was confusing to follow.

  26. 4 out of 5

    Tulika

    I started this book to hone my ppt making and presenting skills. This book will provide you with lots of details on how to make your ppt the Jobs style taking cues from many of his presentations. However, let us face the reality, the business presentation we do in front of client is very different and cannot be like Jobs'. The book stands a true to its name, hence I shouldn't complain. Last 3-4 chapters were the best ones.

  27. 5 out of 5

    Iyam Agosto

    Simple principles, outstanding results! This book has simply explain how to do your presentations. Also, it most importantly it shows why people should care about anything you’re presenting and that what I liked about it. Understanding Job’s was also very cool. If you’re are looking forward to getting your presentation skills to the next level. Start reading this now! It well deserved those 5 stars.

  28. 4 out of 5

    Ryan

    Good overview of presenter techniques, using Steve Jobs as an example of a great presenter. Essentially the image-heavy, single concept per slide, engaging, "fun" style which is pretty widely accepted now (vs old style hierarchical bullets). There are a bunch of specific good tips throughout, so even for an experienced presenter it is a worthwhile book.

  29. 5 out of 5

    Dave

    Excellent book it covered all the points I've learned in courses and books plus more tips for presenting and public speaking. Most of the material covers major presentations and product launches it would also be beneficial to cover smaller presentations to leadership teams of 10 or so with pre-read material as an improvement to the book.

  30. 5 out of 5

    Joanne

    There was great information in the book, but it took way too many words and way too much repetition of information to share the information. The sales pitch at the beginning of the book was a waste of my time. And the excellent information about Steve Jobs' presentation style could easily have been presented with about a third of the words used due to all the repetition.

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