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Can we bring more meaning to our lives and help change the world at the same time? Richard Branson, at his brilliant and motivating best, reveals how with his exciting new vision for the future. It is time to turn capitalism upside down – to shift our values, to switch from a profit focus to caring for people, communities and the planet. With inspiration for everyone, Screw Can we bring more meaning to our lives and help change the world at the same time? Richard Branson, at his brilliant and motivating best, reveals how with his exciting new vision for the future. It is time to turn capitalism upside down – to shift our values, to switch from a profit focus to caring for people, communities and the planet. With inspiration for everyone, Screw Business As Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.


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Can we bring more meaning to our lives and help change the world at the same time? Richard Branson, at his brilliant and motivating best, reveals how with his exciting new vision for the future. It is time to turn capitalism upside down – to shift our values, to switch from a profit focus to caring for people, communities and the planet. With inspiration for everyone, Screw Can we bring more meaning to our lives and help change the world at the same time? Richard Branson, at his brilliant and motivating best, reveals how with his exciting new vision for the future. It is time to turn capitalism upside down – to shift our values, to switch from a profit focus to caring for people, communities and the planet. With inspiration for everyone, Screw Business As Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.

30 review for Screw Business As Usual

  1. 5 out of 5

    Kim Pallister

    I'm a big Richard Branson fan-boy, and really liked his first book, Losing My Virginity (which I highly recommend). Since then, I've given a few of his other books a try. I gave Screw Business as Usual a try this week. It was very quick to get through so I thought I'd post a short review. The book is about the idea that capitalism can, in addition to pursuing the goal of making money, attempt to do good. On the plus side, it covers a number of interesting cases, some of which are Virgin enterpri I'm a big Richard Branson fan-boy, and really liked his first book, Losing My Virginity (which I highly recommend). Since then, I've given a few of his other books a try. I gave Screw Business as Usual a try this week. It was very quick to get through so I thought I'd post a short review. The book is about the idea that capitalism can, in addition to pursuing the goal of making money, attempt to do good. On the plus side, it covers a number of interesting cases, some of which are Virgin enterprises, others just ones Branson has come across. It's a wide enough variety to give some creative food for thought, but little is provided in the way of detail if someone wanted to do some analysis of real cost/benefit, or map to their business to see how it differs, etc. Still, they are inspirational stories. Another negative is that a number of his examples consist of things akin to 'I saw a problem. I called up Nelson Mandela, Desmond Tutu and Bill Gates and we got together and decided to start a foundation'. Some have complained that this is name-dropping. I don't think that's the case, so much as it's just the circles he travels in. However, the few examples that are along these lines aren't really helpful for anyone looking to do good with their business. In any case, it's a good read with some unique perspectives that some will get value from. Start with Losing My Virginity though, as I think it's a better read.

  2. 5 out of 5

    Cathy Allen

    So now comes Sir Richard with a critique of modern business practices that only he could produce. In exhorting readers to "Screw Business as Usual" Branson is calling upon us to reinvent capitalism in a more ethical, more just, and less destructive way. His primary theme here is that Capitalism 24902 (named for the number of miles in our globe's circumference) must serve the world and not deplete it. "Doing good is good for business" he says over and over... and then he proves his case. He tells So now comes Sir Richard with a critique of modern business practices that only he could produce. In exhorting readers to "Screw Business as Usual" Branson is calling upon us to reinvent capitalism in a more ethical, more just, and less destructive way. His primary theme here is that Capitalism 24902 (named for the number of miles in our globe's circumference) must serve the world and not deplete it. "Doing good is good for business" he says over and over... and then he proves his case. He tells dozens of stories of business leaders who break the model, screw business as usual, and go on to greater wealth and influence than they could have done with traditional methods. And he uses himself as a case-in-point to great effect. With his example, we learn how a great leader like Branson thinks and makes decisions - and then it all seems more attainable somehow. "Screw Business as Usual" is a call to action that is truly motivating. While reading, I made some new personal commitments in terms of how I organize my little one-woman consulting firm. Not much in the grand scheme of things, but it is my bit to do and I will do it. It amuses me that my financial adviser is always surprised when he is telling me that the socially-responsible mutual funds I insist on using seem to be outperforming the market. If I had had four and a half stars to give, I would have, and I nearly went with a five. Though the book was a bit slow in the beginning, once I got to Chapter 3 or so it became a real page turner and I enjoyed the reading immensely. I have scribbled more wows, far-outs, and yeses into the margins of this book than I have done since those college days when every idea was new and exciting. If that ain't a great way to spend a Sunday afternoon I don't know what is! I admit it - I love Richard Branson. Always have. His fresh approach to everything is inspiring. His courage, ability to overcome odds, masterful entrepreneurship, and team-building skill earned him billions. He seems to move through life like a chess grand master moves across his board. Except that Branson is having more fun.

  3. 4 out of 5

    Julian Ware-Lane

    Total and utter pompous tosh - avoid!

  4. 5 out of 5

    Andrew Mitchell

    This made me very cynical. There's nothing worse than reading about rich white guys extolling business ethics to reach untapped markets, no matter how positive a spin is placed on it. FYI: the fact that you can access a Coca Cola in even the poorest of the poor or third world locations is NOT a marvel, when pharma extort the masses. Capitalism doesn't need turning upside down. It needs honest people running honest business, not rich do-gooders running around exploiting untapped third world markets This made me very cynical. There's nothing worse than reading about rich white guys extolling business ethics to reach untapped markets, no matter how positive a spin is placed on it. FYI: the fact that you can access a Coca Cola in even the poorest of the poor or third world locations is NOT a marvel, when pharma extort the masses. Capitalism doesn't need turning upside down. It needs honest people running honest business, not rich do-gooders running around exploiting untapped third world markets, because their payback ratios are higher than the first world. Whilst the call to shift our values from profit are indeed a must, the concept of embarking on new ventures solving world wide problems is not new, and yet somehow promoting this process still seems dishonorable coming from the likes of Branson/Virgin. Still, I recommend following the process. It's been 2 years since this was written, there needs to be more done to change the motives of corporate business. New business isn't necessarily going to be the answer.

  5. 5 out of 5

    Sealove

    Excellent! Bravo Richard! It is these type of ideas that truly bring about change. But not just change for the sake of it… Real change and real passion to see a different tomorrow than the one we are experiencing today. The idea of the elders and the business leaders is one who's time has come… And if each of us will take one step, we will all move closer to reality that includes us all. Not just the ones were well-off, and not just the ones who can speak with the loudest voices. This book is abo Excellent! Bravo Richard! It is these type of ideas that truly bring about change. But not just change for the sake of it… Real change and real passion to see a different tomorrow than the one we are experiencing today. The idea of the elders and the business leaders is one who's time has come… And if each of us will take one step, we will all move closer to reality that includes us all. Not just the ones were well-off, and not just the ones who can speak with the loudest voices. This book is about what we can do today and tomorrow to screw business as usual and move in a direction that our hearts and our minds have always known as not just human, but more and more divine! Read this book, and then connect in. Check out what they're doing on Facebook, twitter and all around the globe. And then take your first step today… That is the way. Step one… And the rest will be the history that we speak of with joy and humility in the decades to come!

  6. 5 out of 5

    Georgev

    It was very distracting hearing the sound of RB patting himself on the back at every turn of a page. The book is basically a public relations sticker. Yes, I am happy to see a person of his vast wealth involved in so many philanthropic and sustainable business actions. How a bout a little grace and turning down the horn toots a tad. I guess it wasn't what I was looking for. I have been invested in sustainable seeking corporations for decades so.. Didn't the BeeGees give millions starting way bac It was very distracting hearing the sound of RB patting himself on the back at every turn of a page. The book is basically a public relations sticker. Yes, I am happy to see a person of his vast wealth involved in so many philanthropic and sustainable business actions. How a bout a little grace and turning down the horn toots a tad. I guess it wasn't what I was looking for. I have been invested in sustainable seeking corporations for decades so.. Didn't the BeeGees give millions starting way back to UNICEF? I am happy for you Richard and the opportunities you and a myriad other corporations have brought to poverty stricken areas but it is definitely not new or your idea. Simply too arrogant and egotistical read for me.Sub title:The Richard Branson Show.

  7. 5 out of 5

    Blake Kanewischer

    This lightweight screed reflects the holistic attitude towards business that Richard Branson supposedly has. Not having had the opportunity to experience Virgin service myself, I can't judge that claim. The supreme irony in the book for me is that Branson inadvertently pops his own bubble more than once with casual references to his private island or to the people who populate his world. It's a breezy read, but don't expect much from it.

  8. 5 out of 5

    Keshan

    i like Richard Branson very much but/ This is the third time i try to finished this book!!! sorry but i cant. this book full with facts about author and his colleagues trying make a better world. But another way this is look like Virgin's ANNUAL REPORT : social activities..BLAH....BLAH...blah.. lot of names..lot of brands.but just one massage.. try to make a better world with your business... OK...I got it....NO...further more...!

  9. 4 out of 5

    Dana Berglund

    2.5 stars. Full disclosure: I read this to fulfill a specific reading goal, as this isn't my typical genre. (The whole point of reading challenges, really.) Reading this did improve my impression of Richard Branson. I do believe that he really is trying to change the soul of business and improve life on our planet. I was impressed by many of the initiatives he discusses in the book, which cover a really wide range of social and environmental issues. Anyone trying to reduce the carbon footprint of 2.5 stars. Full disclosure: I read this to fulfill a specific reading goal, as this isn't my typical genre. (The whole point of reading challenges, really.) Reading this did improve my impression of Richard Branson. I do believe that he really is trying to change the soul of business and improve life on our planet. I was impressed by many of the initiatives he discusses in the book, which cover a really wide range of social and environmental issues. Anyone trying to reduce the carbon footprint of multinational businesses deserves some credit. My first problem with the book is not actually his fault, but mine in reading it now: it is already 8 years old. It made me want to fact check. So, this company had this really impressive plan in 2011...did they follow through? Did they meet their goals, reduce or increase their whatever by 201X? If they didn't, the whole vignette loses its power, and during the entire reading I was aware of the follow up rabbit holes I could get lost in doing research. My second issue, however, was of style and ego. The book was one huge name drop and pat on the back after another. Here's the template: I was talking to my good friend Celebrity A while we were on my private island, and he said this thing that inspired me. I said, “You know what? Let's do it! Screw business as usual, and let's make this organization/initiative/company/conference/press release to make the world better!” Celebrity A totally agreed with me, and we worked together on this project. [Insert details and story about project.]. This other time, I was at a conference where I talked with World Leader B (who I call Buddy because that's his family nickname and we're such close buds) and Business Leader C. They were talking about the important issue X. One of my amazing staff members happened to know someone who has a start up dealing with this same issue. [Insert side story about how I met amazing staff member and recognized their genius.] We got together and helped the start up in these detailed ways. Now they're very impressive. [insert details and page long quote from either World Leader B or Start Up Entrepreneur.] Repeat. Do you see how that can start to grate a little? Some of the stories were truly inspiring, but there was such an odd tone of self aggrandizing and also trying to use really casual language at the same time. I'm not sure who the real audience for this book was. Small business owners? Fortune 500 CEOs? People who want to be awed by celebrity and feel like they're doing some social good? I'm not really sure. It didn’t inspire me to read more business books, that's for sure.

  10. 4 out of 5

    Sabina Kelly

    this was the abridged version...

  11. 4 out of 5

    Daniel Taylor

    In the old days, it was enough for entrepreneurs to spend half their life making money and the other half giving it away. But the business game has changed. Now, to succeed, you need to make a profit as you do good. Richard Branson introduces the idea of Capitalism 24902 (the distance in miles of the circumference of the earth) and tells story after story of businesses that have at their heart the concept of doing good. You need to accept the global reality of business and thus the need for leade In the old days, it was enough for entrepreneurs to spend half their life making money and the other half giving it away. But the business game has changed. Now, to succeed, you need to make a profit as you do good. Richard Branson introduces the idea of Capitalism 24902 (the distance in miles of the circumference of the earth) and tells story after story of businesses that have at their heart the concept of doing good. You need to accept the global reality of business and thus the need for leadership without borders. The old charity model is as out of date as the old way of doing business, success is doing good at a profit. Over the past five or so years in business literature, longer in the real world, there's been a shift to social entrepreneurship. Branson's book takes that work as a foundation and moves it ahead. Branson's insights are not theoretical but are based on the work he's doing through his own "do good" organisation, Virgin Unite. If you're in business or you have a jaded view of the power of business, read this book to understand all the good business can achieve.

  12. 4 out of 5

    Russ King

    This book is as inspiring as it is irritating. It's like swimming through thick treacle a lot of the time but there are enough inspirational ideas and case studies to make it worthwhile. Branson mentions how wonderful Virgin is at least three times every page which gets a tad tedious and I would have liked more details about some of the examples from other organisations. However, Branson's enthusiasm comes through like a blazing sun and he has an impressive record of results with organisations th This book is as inspiring as it is irritating. It's like swimming through thick treacle a lot of the time but there are enough inspirational ideas and case studies to make it worthwhile. Branson mentions how wonderful Virgin is at least three times every page which gets a tad tedious and I would have liked more details about some of the examples from other organisations. However, Branson's enthusiasm comes through like a blazing sun and he has an impressive record of results with organisations that are making a huge difference to people and the environment. He makes a compelling argument for doing business in an ethical manner (and getting more profits in the process). You do start to wonder what our governments are doing while an assorted collection of successful business men and women can make significant inroads into seemingly impossible tasks.

  13. 4 out of 5

    Bart

    I can not really be bothered to write a proper review for this thing, but I am just using this space to note that exposing the world to this junk should be considered a violation of human rights. 10/10 would read again

  14. 4 out of 5

    Artemis

    Given that the issues discussed in this book are still ongoing in a very scary way this book is quite anxiety inducing in 2019. That being said, while the stories written are inspirational, I'd really been hoping for a bit more of a concrete discussion on how to "screw business as usual". While there are general ideas talked about in the book and the stories, I already had those ideas when I picked up this book. It might just be that it's dated, because society has progressed - I don't know. Wha Given that the issues discussed in this book are still ongoing in a very scary way this book is quite anxiety inducing in 2019. That being said, while the stories written are inspirational, I'd really been hoping for a bit more of a concrete discussion on how to "screw business as usual". While there are general ideas talked about in the book and the stories, I already had those ideas when I picked up this book. It might just be that it's dated, because society has progressed - I don't know. What I do know is that this isn't what I expected. I have learned some good brand names, and I can appreciate the life of Sir Richard Branson a bit more (but I'm also extremely frustrated by him as it's easy for a billionaire to say that you "can't just throw money at a problem" but it's not so easy to be hungry and hear billionaires say that). Overall, if you want to learn more about the author, delve in. If you want to learn about business? Unless you have no idea how businesses can do better (by supporting peoples rights and access to important resources), I'd recommend finding another book.

  15. 5 out of 5

    Stephanie

    Very inspirational read. Other reviewers are critical about the fact that he is so well connected, and how easy it is for him to create change compared to the likes of us. However, what Richard Branson does is use his connections, wealth, experience and entrepreneurial spirit to do good. Something we can all do if we find a cause we care about enough. He has made me look at the CSR strategy we created for the company in a different way as he gives many examples and case studies of companies that Very inspirational read. Other reviewers are critical about the fact that he is so well connected, and how easy it is for him to create change compared to the likes of us. However, what Richard Branson does is use his connections, wealth, experience and entrepreneurial spirit to do good. Something we can all do if we find a cause we care about enough. He has made me look at the CSR strategy we created for the company in a different way as he gives many examples and case studies of companies that are doing good and making money at the same time. He also shows how you can do good on a micro and macro level, it not all big projects to save the world from global warming. Sometimes it’s arranging a loan for an African lady to buy a sewing machine to set up her own business.

  16. 5 out of 5

    Alexandra

    This books feels a bit masturbatory in terms of patting himself on the back for seizing early the idea of doing well by doing good. lots of pleasant examples with a condescending tone of what we must do. But I couldn't get over the "we must save biodiversity" theme while he also talks about "sustainable wool" - give me a break. Farm animal pasture and the fields to make the grain to feed those farm animals is the leading cause of biodiversity loss (and climate change - another big cause of biodive This books feels a bit masturbatory in terms of patting himself on the back for seizing early the idea of doing well by doing good. lots of pleasant examples with a condescending tone of what we must do. But I couldn't get over the "we must save biodiversity" theme while he also talks about "sustainable wool" - give me a break. Farm animal pasture and the fields to make the grain to feed those farm animals is the leading cause of biodiversity loss (and climate change - another big cause of biodiversity loss). so maybe while you're funding breeding of endangered species you could stop consuming the products that are the reason they are going extinct anyway. That gave it a hollow note for me. Which sucks because I'd previously admired Branson.

  17. 4 out of 5

    Wulan Suci Maria

    An easy reading book with easy languange. However, I expected lot more than what Richard tells in this book. It took me a month to finish the book, because it lack of excitement (plus my personal target, to finish what I have started) to drive me to continously read the book. This book is all about stories from people who do social business and how it can bring more benefit for others and improves human's live. It also tells how capitalism will not work long term. I respect a lot on the way Richa An easy reading book with easy languange. However, I expected lot more than what Richard tells in this book. It took me a month to finish the book, because it lack of excitement (plus my personal target, to finish what I have started) to drive me to continously read the book. This book is all about stories from people who do social business and how it can bring more benefit for others and improves human's live. It also tells how capitalism will not work long term. I respect a lot on the way Richard do business and inspire people as he explain in this book. But i wish it is more than just a compilation of surface stories

  18. 4 out of 5

    Dominic DeBernardi

    Fast and fun read, leaving you with the feeling the entrepreneurship CAN leave the world a better place! This is the first book of Branson's that I have read, and loved it. His personality comes through just as people who are close to him have described it, and as he appears in interviews. Awesome. How often do you get to hang out with a cool billionaire who is actively trying to make the world a better place? How often do you get the opportunity to hear first hand advice from a person who makes b Fast and fun read, leaving you with the feeling the entrepreneurship CAN leave the world a better place! This is the first book of Branson's that I have read, and loved it. His personality comes through just as people who are close to him have described it, and as he appears in interviews. Awesome. How often do you get to hang out with a cool billionaire who is actively trying to make the world a better place? How often do you get the opportunity to hear first hand advice from a person who makes big waves? The title references business and rejecting the status quo. This book delivers on both counts.

  19. 5 out of 5

    Nkmgmt

    Richard Branson, Founder of the Virgin Group, is all about not doing business as usual or on the corollary, he is about doing business as adventure.  Perhaps now it has become a trend to flaunt the 'S' word or the 'F' word in the title itself to call attention to the passion of the author and readers have evolved to not notice it differently any more.  Otherwise the book is a racy autobiography, mixing personal life and business life in equal measure. It's no surprise as the world already knows th Richard Branson, Founder of the Virgin Group, is all about not doing business as usual or on the corollary, he is about doing business as adventure.  Perhaps now it has become a trend to flaunt the 'S' word or the 'F' word in the title itself to call attention to the passion of the author and readers have evolved to not notice it differently any more.  Otherwise the book is a racy autobiography, mixing personal life and business life in equal measure. It's no surprise as the world already knows that for Richard business is personal and personal is business. http://www.strawberrykrishnareads.com...

  20. 5 out of 5

    Renald Micallef

    Richard Branson is always one step ahead of other entrepreneurs when it comes to do good. Basically this book is about how to do business by doing good, by giving something back to the community or by helping the planet in the process. I read this book while I was in a transition period in my life, professionally speaking. It gave me so much insight which will surely help me in my #nextstep

  21. 5 out of 5

    Cheah Aun Keat

    “Screw business as usual” has radically changed my perspective on how business and charity can be done. Other than making profit business can also contributing to the needy, other than just handing out donation to the needy charity work can be making profit as well. Better still if you combine both together and you will get a profitable business that focus on charity works!

  22. 5 out of 5

    Adelaida Diaz-Roa

    Richard Branson is amazing! With so many ways to help in this world, there really is no excuse not to. Great book to get your creative juices going on how you can help leave your grain of sand in making this world better for generations to come.

  23. 5 out of 5

    Sarah Hicks

    This is one of those memoirs that's also part inspirational you-should-do that one reads in college as theory to be used in dribs and drabs along the way of one's career. So I'll have to come back and listen to it again.

  24. 5 out of 5

    Maeve Ronan

    Interesting book. I like the way Richard Branson thinks, so it’s a great opportunity to see how he views the world. Some cool stories of entrepreneurship projects he’s backing all over the world. Worth reading.

  25. 5 out of 5

    Jodi Funk

    This book is a telescope into the future of business and society as a whole. Especially relevant to current events, reading this book helps to place a new perspective on how to contribute to the future of our planet and future generations as well.

  26. 4 out of 5

    Douglas Green

    Good message, but written as a series of random thoughts of Richard on how to do business more ethically than as a book though.

  27. 4 out of 5

    Matt Muchna

    neat book with new types perspectives, but mainly if you have 30billon to invest.

  28. 4 out of 5

    Ietrio

    Interesting, but hard to follow because of that nagging me-me-me screaming from every page.

  29. 4 out of 5

    Piotr Szybicki

    Interesting book with fascinating approach to running business.

  30. 4 out of 5

    Antoinette Lerato

    Looks at novel ways to starting business.... enjoyed it

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