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Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style

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The world no longer defines successful businesspeople by their suit and ties. Today we live in a world where any entrepreneur can create a successful, profitable, enjoyable business in whatever style suits him or her the best. And hey, if putting on a suit and heading for your corporate office is what works best for you, that's great. But if throwing on your favorite pair The world no longer defines successful businesspeople by their suit and ties. Today we live in a world where any entrepreneur can create a successful, profitable, enjoyable business in whatever style suits him or her the best. And hey, if putting on a suit and heading for your corporate office is what works best for you, that's great. But if throwing on your favorite pair of blue jeans and heading for the beach works better, that's cool too. In Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style, you'll learn how to create and grow a business that works for you. More than just a "how to" guide, Business in Blue Jeans, contains actionable, practical that show you how to: Break through the "brain junk" that's been getting in your way to starting a business. Develop a business idea (or hone the one you already have) with real potential for success. Package your idea to attract the people who want what you have to offer and will pay for it. Become visible to your potential customers and clients so that they think of you first. Stand head and shoulders above your competitors without spending an extra dime. Build a community and network that includes the support and the connections you need, drawing people in instead of pushing them away. Hire, train, and manage a team as your business grows so that it's never out of control (and so you can hit the beach!). We live in an ever-changing economy and that can make starting and growing a business seem daunting. But with the right guidance, you, too, can have successful business that makes everything else that you want in life possible.


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The world no longer defines successful businesspeople by their suit and ties. Today we live in a world where any entrepreneur can create a successful, profitable, enjoyable business in whatever style suits him or her the best. And hey, if putting on a suit and heading for your corporate office is what works best for you, that's great. But if throwing on your favorite pair The world no longer defines successful businesspeople by their suit and ties. Today we live in a world where any entrepreneur can create a successful, profitable, enjoyable business in whatever style suits him or her the best. And hey, if putting on a suit and heading for your corporate office is what works best for you, that's great. But if throwing on your favorite pair of blue jeans and heading for the beach works better, that's cool too. In Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style, you'll learn how to create and grow a business that works for you. More than just a "how to" guide, Business in Blue Jeans, contains actionable, practical that show you how to: Break through the "brain junk" that's been getting in your way to starting a business. Develop a business idea (or hone the one you already have) with real potential for success. Package your idea to attract the people who want what you have to offer and will pay for it. Become visible to your potential customers and clients so that they think of you first. Stand head and shoulders above your competitors without spending an extra dime. Build a community and network that includes the support and the connections you need, drawing people in instead of pushing them away. Hire, train, and manage a team as your business grows so that it's never out of control (and so you can hit the beach!). We live in an ever-changing economy and that can make starting and growing a business seem daunting. But with the right guidance, you, too, can have successful business that makes everything else that you want in life possible.

30 review for Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style

  1. 4 out of 5

    Virginia Sanders

    Susan Baroncini-Moe claims that this book is for small business entrepreneurs. That’s where she’s wrong. I say this book is for small business entrepreneurs AND anyone who is willing to work hard to chase a dream. I’m not starting a business. What I am is a blogger and an indie author, someone with aspirations, and this book is relevant to my needs and what I want to accomplish. Very shortly after I dug into the first chapter, I had to put the book down and run to get a pencil and colored tabs so Susan Baroncini-Moe claims that this book is for small business entrepreneurs. That’s where she’s wrong. I say this book is for small business entrepreneurs AND anyone who is willing to work hard to chase a dream. I’m not starting a business. What I am is a blogger and an indie author, someone with aspirations, and this book is relevant to my needs and what I want to accomplish. Very shortly after I dug into the first chapter, I had to put the book down and run to get a pencil and colored tabs so I could start marking pages and underlining sentences. Even before I finished reading, I had a chance to speak with a friend who is in the beginning stages of starting a web comic, and I couldn’t help but recommend this book to her. The author writes in a companionable tone, and the text is divided into brief sections, and when you combine those two factors, you get easy, fast reading. What I usually expect from a business book is stuffy formality, but I got none of that here. Instead, what I got was straightforward information and practical examples, all packaged in conversational-style writing. I’ve finished reading the book, but I’m nowhere near done with it. Next I get to explore the companion website, and I’m going to go back through the book and take the time to work on the homework assignments that appear throughout the text. There must be something terribly wrong: I’m feeling excited about doing homework. What has Susan done to me?! But never mind that — I need to get to work. Whether you’re looking into starting a small business or a chasing a dream that needs a lot of elbow grease and focus, this book will be of practical use to you. Trust me: I know a little about dream chasing.

  2. 5 out of 5

    Jewel Allen

    As a business owner, I really loved the philosophy of this book. We need to create businesses that work for us instead of the other way around. A great read!

  3. 4 out of 5

    Rizelle

    This book is superb. The first few pages may be a little bit boring but 95%of the book is filled with knowledge. It's a must read for every startup business. This book is superb. The first few pages may be a little bit boring but 95%of the book is filled with knowledge. It's a must read for every startup business.

  4. 5 out of 5

    Veronica F

    Overall I truly enjoyed this book. There are homework assignments to help you take a deeper look at yourself and your business. I say overall because by midway through the third section, it was less relevant and harder to achieve. On the flipside, I will be keeping this book and plan to look back at it in the future. Biggest thing I learned is that I am about $3 million from where I want to stop. Dont fear, that doesnt discourage me. It actually makes me want to reach it sooner and put a little Overall I truly enjoyed this book. There are homework assignments to help you take a deeper look at yourself and your business. I say overall because by midway through the third section, it was less relevant and harder to achieve. On the flipside, I will be keeping this book and plan to look back at it in the future. Biggest thing I learned is that I am about $3 million from where I want to stop. Dont fear, that doesnt discourage me. It actually makes me want to reach it sooner and put a little extra fire under me.

  5. 4 out of 5

    Tracy Parker

    Great resource Someday I will have a business. Though, I’m still not sure where or what - looking forward to using many of my highlights in this book to get started.

  6. 5 out of 5

    Emma Rogers

    Unexpected outcome, yet I still recommend this book! I commend this writer for her focus on the individual. I got about half way through, and realised because of this book that was really struggling with trying make the proverbial lemonade out of lemons. I had some experience, equipment, stock. I took my 'opportunity' seriously. But it was someone else's plan for me and I hated where I was at and felt terribly unrequited, so I couldn't commit fully to the business ethos of the book. Then I applie Unexpected outcome, yet I still recommend this book! I commend this writer for her focus on the individual. I got about half way through, and realised because of this book that was really struggling with trying make the proverbial lemonade out of lemons. I had some experience, equipment, stock. I took my 'opportunity' seriously. But it was someone else's plan for me and I hated where I was at and felt terribly unrequited, so I couldn't commit fully to the business ethos of the book. Then I applied some of the author's theory to what I personally wanted to achieve and I found myself with a game plan for my creative outlets and an unexpected, challenging but rewarding day job. Weird how it can play out, isn't it? edit: A few years later (now 2021) I'm going to read it again.

  7. 5 out of 5

    Aamir Raja

    ...

  8. 4 out of 5

    Yodamom

    3.5 has some good information for the newbie

  9. 4 out of 5

    Mark Manderson

    Some great tidbits peppered throughout the book.

  10. 5 out of 5

    Corey

  11. 5 out of 5

    Susan Baroncini-Moe

  12. 5 out of 5

    Matthew Ellis

  13. 4 out of 5

    Karen Whooley

  14. 4 out of 5

    Debs Aspland

  15. 4 out of 5

    Gina V.

  16. 5 out of 5

    Kat Martinez

  17. 5 out of 5

    Curtis Bell

  18. 4 out of 5

    karen vasconi

  19. 4 out of 5

    Jeff

  20. 4 out of 5

    michaela bruce

  21. 5 out of 5

    Nabil Ahmad

  22. 4 out of 5

    Oksana Kostiuk-Pukaliak

  23. 5 out of 5

    Jonathan

  24. 4 out of 5

    Randy R Scadden

  25. 4 out of 5

    Nicholas Syris

  26. 5 out of 5

    Lynetta Cheatham

  27. 5 out of 5

    John

  28. 4 out of 5

    Anne K

  29. 5 out of 5

    Eduardo

  30. 4 out of 5

    Dillin Robbins

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