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A Field Guide To User Research (Smashing eBooks)

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User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this eBook, you will learn to take the guesswork out of your design decisions and base them on real-life experiences and user needs instead. To get you started, we’ll consider various research methods and techniques, but we will also tackle the more practical aspects (and difficulties) which face-to-face research brings along. Learning to identify potential research partners and finding the right questions to ask during an interview thus is part of this eBook — as well as presenting your findings und using them to iterate on your products’ designs. If you feel that you and your team make a lot of decisions based on assumptions, then this eBook is your jump start into a more user-centered design process. Find the techniques that fit into your workflow and start to discover the actual problems — and unmet needs — of potential users firsthand. TABLE OF CONTENTS: - A Five-Step Process For Conducting User Research - A Closer Look At Personas: What They Are And How They Work - A Closer Look At Personas: A Guide To Developing The Right Ones - All You Need To Know About Customer Journey Mapping - Facing Your Fears: Approaching People For Research - Considerations When Conducting User Research In Other Countries: A Brazilian Case Study - How To Run User Tests At A Conference


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User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this eBook, you will learn to take the guesswork out of your design decisions and base them on real-life experiences and user needs instead. To get you started, we’ll consider various research methods and techniques, but we will also tackle the more practical aspects (and difficulties) which face-to-face research brings along. Learning to identify potential research partners and finding the right questions to ask during an interview thus is part of this eBook — as well as presenting your findings und using them to iterate on your products’ designs. If you feel that you and your team make a lot of decisions based on assumptions, then this eBook is your jump start into a more user-centered design process. Find the techniques that fit into your workflow and start to discover the actual problems — and unmet needs — of potential users firsthand. TABLE OF CONTENTS: - A Five-Step Process For Conducting User Research - A Closer Look At Personas: What They Are And How They Work - A Closer Look At Personas: A Guide To Developing The Right Ones - All You Need To Know About Customer Journey Mapping - Facing Your Fears: Approaching People For Research - Considerations When Conducting User Research In Other Countries: A Brazilian Case Study - How To Run User Tests At A Conference

29 review for A Field Guide To User Research (Smashing eBooks)

  1. 5 out of 5

    Kerry

    Read it again... This is good to read as a beginner and then later as a mid level researcher. Great to get focused again when you get overwhelmed With all the authorities out there. Also - fantastic resources at the end of each chapter.

  2. 4 out of 5

    Stinnick

  3. 4 out of 5

    Mymy

  4. 4 out of 5

    Nick B Richmond

  5. 5 out of 5

    Greg Woods

  6. 4 out of 5

    Jonathan

  7. 5 out of 5

    Kate

  8. 5 out of 5

    Chip Cox

  9. 4 out of 5

    Tim

  10. 5 out of 5

    Alan Ho

  11. 5 out of 5

    Awan

  12. 5 out of 5

    Kyle

  13. 5 out of 5

    Jerome Linder

  14. 4 out of 5

    Paul Anheier

  15. 4 out of 5

    Kevin Kendle

  16. 5 out of 5

    BookLover123

  17. 5 out of 5

    Anna

  18. 4 out of 5

    Maggie

  19. 5 out of 5

    Amanda

  20. 5 out of 5

    Angela

  21. 4 out of 5

    Cat

  22. 5 out of 5

    Andrew Douglass

  23. 5 out of 5

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  24. 4 out of 5

    Alyona Trotsenko

  25. 4 out of 5

    Paulina

  26. 4 out of 5

    James Kazie

  27. 5 out of 5

    Adisa Nicholson

  28. 5 out of 5

    Mohammed Bakr

  29. 4 out of 5

    Kristen Byers

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