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Publisher's Summary To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is t Publisher's Summary To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing. ©2009 Brian Halligan, Dharmesh Shah; (P)2009 Gildan Media Corp


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Publisher's Summary To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is t Publisher's Summary To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing. ©2009 Brian Halligan, Dharmesh Shah; (P)2009 Gildan Media Corp

30 review for Get Found: How Inbound Marketing Can Drive Customers to Your Business (Audiobook)

  1. 4 out of 5

    Janette Fuller

    Here is a list of things that I learned from Inbound Marketing; You do not have to invest thousands of dollars on web site design. The authors suggest that you add a blog to your site. This is something that can be updated on a regular basis. It is important to create lots of compelling content that will attract people to your site. Measure the outreach of your web site by using a Web analytics tool like Website Grader. This is a free sevice that offers a wealth of information. It is important t Here is a list of things that I learned from Inbound Marketing; You do not have to invest thousands of dollars on web site design. The authors suggest that you add a blog to your site. This is something that can be updated on a regular basis. It is important to create lots of compelling content that will attract people to your site. Measure the outreach of your web site by using a Web analytics tool like Website Grader. This is a free sevice that offers a wealth of information. It is important to track the number of other web sites linking to your site. Each time a new web site links to yours, it is a vote for your site being "remarkable". It is also important to track your Delcious bookmarks and the number of your pages being indexed by Google. When it comes to SEO, the most important part of your blog article is the title. If you want articles to be read and spread, then you need to get really good at crafting catchy titles. Many copywriting experts recommend that you spend half your time writing the article and half your time writing a good title. You should encourage blog readers to leave comments. Your request for comments at the bottom of every blog post should look something like this; "Please let me know your thoughts in the comments section below." Use Google Reader to subscribe to blogs that are relevant to your business and interests. Leave thoughtful comments on these blogs on a regular basis. You want the author (and readers) of the blog to notice and appreciate your comments and then wander over to your blog for a look. This book provides detailed information on how to get found using social media sites. The authors highly recommend the following sites; Facebook, LinkedIn, Twitter, Digg and StumbleUpon. "Conversion" is the art and science of encouraging site visitors to further engage with your business. It is important to provide compelling call-to-action for visitors to further engage: subscribing to your e-mail newsletter, filling out a form to receive a free product, adding your blog to their RSS reader, entering a contest, etc. This book provides very useful information about recruiting, evaluating and developing inbound marketing experts. The authors provide interview questions to determine if the candidate is a "Digital Citizen" or a "Digital Tourist." The authors provide important information about hiring a Public Relations Agency. Do you really need a PR agency? How do you evaluate a PR agency? Once you get a PR agency, how do you measure their success? You must have commitment, patience and learning to be a success at inbound marketing. The authors suggest that you go to your calendar and block out some time every day of the week for the next three months during which you will create content, optimize that content for search engines and social media, publish that content, market the content, and measure the results.

  2. 4 out of 5

    Scott Dinsmore

    Topics Covered: Dramatically increasing traffic to your website or blog Inbound marketing Online positioning LinkedIn, Facebook, Twitter and the future of online marketing Review: How many of you have web marketing down cold? Do you totally understand how to use Twitter, LinkedIn, Facebook, Digg and all the other less than intuitively-named social networking tools out there? There are few people who can answer yes to either of those questions and those of you who can, it may be the case that you might Topics Covered: Dramatically increasing traffic to your website or blog Inbound marketing Online positioning LinkedIn, Facebook, Twitter and the future of online marketing Review: How many of you have web marketing down cold? Do you totally understand how to use Twitter, LinkedIn, Facebook, Digg and all the other less than intuitively-named social networking tools out there? There are few people who can answer yes to either of those questions and those of you who can, it may be the case that you might not know what you don’t know. The space is endless and for many, overwhelming. Ever since I used what I learned in Internet Riches to launch Reading For Your Success almost four years ago I have barely kept up with all the tools that have hit the web. It’s easy to get frustrated. And generally frustration leads to demotivation, which is exactly where many of us are today (I know it’s where I’ve been). We have no idea how to use the unbelievable set of nearly-free tools available on the web. So we launch websites and write blog entries hoping they will get found. That’s just not good enough anymore. The good news is all that’s required is dedication and a fire in your belly to learn and grow–which happens to be all we’ve ever needed for success. Armed with those two things, I highly recommend you dive into Inbound Marketing. It is the answer to your social networking and marketing prayers (or at least it seems to be for me). One of the 2010 goals I set for Reading For Your Success was to become competent and begin my journey towards mastery of web marketing and social media. Then out of nowhere this book fell into my lap. A long-time mentor recommended it to the members of his company’s board and before long I was deep into it. I could not put it down. For me, a how to book does not get any better than when it’s written in just that format–step by step explanations followed by instructions and a case study of it actually working in the field. Every chapter flows just like that. First teach, then provide an example from real life, then end with a numbered list of what you can do to put this stuff right to work. I bet you could even become an inbound consultant of your own after digesting what these guys have to teach. Inbound Marketing is written in such a simple format. The chapters are short, there’s plenty of useful diagrams and you know exactly what to do at the end of each chapter. Sure, the authors might not win any literary awards for their work but it’s about time an author wrote directly on purpose without trying to be overly cute and eloquent and just get to the point: The world wants to understand how to get loyal visitors to their site, and this book is their teacher. The old way of outbound marketing (high-priced media ads, PR firms, direct mail and email marketing) is dead. The new way of inbound marketing (using online social networking and media tools to create and spread remarkable content and intrigue users to visit your site) is what is taking our concepts to prime time. Who knows, it might have even helped our president get the title he currently has. The tools are that powerful. After reading it cover to cover and then going back through with a fine-toothed comb, I sketched out an action plan that is going to get my 2010 goal off to just the start I needed–for Reading For Your Success, for my investment fund and for myself. Here’s what you’ll learn: Give your brand a top Google ranking–find your place on the first page of search results Become a celebrity in your extended network using LinkedIn, Facebook, Twitter and other social media Start and promote your first blog SEO and SEM–what they are and how to use them to multiply the eyeballs on your site Methods for creating remarkable content Test your web offering to get the highest conversion Youtube as a means to drive traffic and get your audience raving about your content Discover and leverage your most efficient online marketing channels Analyze your current inbound marketing effectiveness and create a game plan for getting to the next level Clear criteria for hiring the inbound marketers of tomorrow Not only are these skills essential for having a chance in getting your website, blog or product seen in an evermore crowded and competitive marketplace online, but these skills are becoming table stakes for the job descriptions of the future. Whether you’re making your own as an entrepreneur or hope to bring something unique to the table at someone else’s business, you cannot ignore the social media tidal wave for much longer. It’s a new year. You likely have an idea you want to run with. And if you see the wave headed your way, I say you grab a board and paddle out. Inbound Marketing is the best way yet I’ve seen to ride that wave. Now go get found! ~Reading for Your Success Other books you might enjoy: Internet Riches Positioning Origin of Brands The Four Hour Work Week Other Resources: Hub Spot: Inbound Marketing companion site Website Grader: Gives a free detailed analysis of your site’s current inbound marketing effectiveness

  3. 4 out of 5

    Taka

    A straightforward introduction to social media-- The book pretty much lays out the basics of how to use Google, Facebook, Twitter, Youtube, Linkedin, Digg, Stumbledupon, and others. It also goes over SEO (Search Engine Optimization) at the most basic level for anyone not familiar with it. After explaining all the basics, it gives you tips and tools to increase traffic to your site using social media. The content is very straightforward and, unfortunately, commonsensical for anyone who is familiar A straightforward introduction to social media-- The book pretty much lays out the basics of how to use Google, Facebook, Twitter, Youtube, Linkedin, Digg, Stumbledupon, and others. It also goes over SEO (Search Engine Optimization) at the most basic level for anyone not familiar with it. After explaining all the basics, it gives you tips and tools to increase traffic to your site using social media. The content is very straightforward and, unfortunately, commonsensical for anyone who is familiar with the social media. Essentially, the authors tell you to: 1) Create REMARKABLE content 2) Use inbound marketing to get found on the internet 3) Keep readjusting and improving your site using available tools And that's pretty much it. It sounds simple but very difficult to do, what with the exponential increase in people doing inbound marketing. The authors contend that outbound marketing - marketing based on telemarketing, mass emails, ads, and other traditional marketing tools - is pretty much useless because the age of inbound marketing has arrived. In fact, so the authors claim, we've gotten so good at filtering out outbound marketing messages such as mass/spam emails, that the most effective way of getting noticed today is using inbound marketing - marketing using social media. Unfortunately, it is my humble opinion that the inbound marketing niche is being filled up quite fast and we are getting quite adept at filtering out many of the inbound marketing messages (e.g. Facebook fan pages and their messages). Who knows what the next stage of marketing will be in the near future. But as for now, inbound marketing does seem to be the way to go, especially since it costs significantly less than outbound marketing. Knowing the tools of this marketing is crucial for anyone roaming the website and trying to cash in on whatever "remarkable" content you might have. A good primer, but lacking in more advanced techniques IMHO

  4. 4 out of 5

    Leonard Gaya

    This is a short and pretty straightforward book on “inbound marketing” by the two founders of HubSpot. It explains, in simple terms, what small and not so small businesses should do to attract, convert, transform and delight users and customers online. In other words, it’s a web-marketing primer that covers content, blogging, SEO and SEM, social networking, on-site calls-to-action and landing-pages, lead nurturing, as well as hiring digital staff, picking a communication agency and starting a di This is a short and pretty straightforward book on “inbound marketing” by the two founders of HubSpot. It explains, in simple terms, what small and not so small businesses should do to attract, convert, transform and delight users and customers online. In other words, it’s a web-marketing primer that covers content, blogging, SEO and SEM, social networking, on-site calls-to-action and landing-pages, lead nurturing, as well as hiring digital staff, picking a communication agency and starting a digital venture. The book is very readable and packed with examples, use cases, pictures, hands-on advices. Of course, anyone can see Dharmesh Shah coming a mile off, when he advocates the use of HubSpot tools, but I guess it’s fair enough to walk the talk and use the book itself as an inbound marketing device for his own business.

  5. 4 out of 5

    Kenan Omerspahic

    Great book. Everyone who wants to start their own business, whether online or offline, should first learn the basics and get into the market, and it is these basics that can be best learned by reading Inbound marketing. Each chapter is full of helpful tips.  I think that those who follow all the steps from the first to the last chapter, that success is guaranteed.

  6. 5 out of 5

    Coleman

    This is a good reminder, to web geeks like me in particular, that most of the target market for most products isn't as web savvy as we are. I nominally "know" all of the things mentioned in the book, but it truly drives home the stuff that is the real meat of web marketing (and any marketing, really): how to channel a barrage of web traffic from leads into paying customers. Simply designing your site around SEO concepts, knowing how to use Twitter/LinkedIn/Facebook, and isn't going to net you the This is a good reminder, to web geeks like me in particular, that most of the target market for most products isn't as web savvy as we are. I nominally "know" all of the things mentioned in the book, but it truly drives home the stuff that is the real meat of web marketing (and any marketing, really): how to channel a barrage of web traffic from leads into paying customers. Simply designing your site around SEO concepts, knowing how to use Twitter/LinkedIn/Facebook, and isn't going to net you the number of customers you could potentially net by following through on some of the suggestions in Inbound Marketing. Nurturing the lead -> prospect -> customer path appropriately is how random Google searchers turn into paying, satisfied customers. Most of us "know" that this is how it's done, but this remains a good reminder that these tactics are becoming necessary for success. The only negative I would dredge out about this book is it's glossing-over of the absolute requirement of remarkable content and clear product vision. To be fair, this book doesn't purport to be the answer to your product's strategic goals, or a lesson in how to write content, but I think continuous mention of those requirements would help harness even more power from social networks and SEO.

  7. 4 out of 5

    Raquel Richardson

    I was expecting more out of this book, but it was only entry level sutff. Good to read if you want to know more about the basics of social media and creating inbound marketing, bad if you already have a marketing brain.

  8. 5 out of 5

    Rebecca

    This is an incredible marketing book. All the new rules of marketing on the Internet. This is not the old Internet rules but the new way to get found and boost your presence in order to gain customers.

  9. 5 out of 5

    Phil Costa

    Sort of interesting but mostly just a thinly veiled way to drive people to build mindshare for HubSpot.

  10. 4 out of 5

    Duc

    A beginner's guide. Very easy to read with lots of tips and advices to start marketing using social tools. Good for re-read any time.

  11. 4 out of 5

    Sahil

    The biggest issue with this book is that, reading it in Q3 2019, it already feels a bit dated. While most of the basics especially on content marketing still remain true, this industry shifts so quickly that some parts feel old. For example, they talk about 'Vine' in the section on social media. This book is good for Small Business Owners or people wihtout any experience in Digital Marketing who just want an introduction to the field. It is a very easy read and there are some good insights that The biggest issue with this book is that, reading it in Q3 2019, it already feels a bit dated. While most of the basics especially on content marketing still remain true, this industry shifts so quickly that some parts feel old. For example, they talk about 'Vine' in the section on social media. This book is good for Small Business Owners or people wihtout any experience in Digital Marketing who just want an introduction to the field. It is a very easy read and there are some good insights that the book provides. However, for anyone with a good understanding of Digital Marketing already (especially a Digital Marketing professional), there isn't a look to learn. This book is not technical and does not go into too much detail and while that is good for an outsider, it isn't the best for someone looking for deep insights. I would recommend this to people who want a good introductory book on this topic.

  12. 5 out of 5

    Fahim Sachedina

    As some of the other reviewers have stated, it's hard to review a foundational book that was written a while ago. Marketing is a really dynamic industry so a lot of modern organisations understand the value behind Inbound Marketing. Nonetheless, I wanted to re-read this to cement my foundational understanding and pick up some golden nuggets of wisdom (which I definitely did!). If you know the core concepts then it can turn into a really quick read. On the other side of the coin, if you're new to As some of the other reviewers have stated, it's hard to review a foundational book that was written a while ago. Marketing is a really dynamic industry so a lot of modern organisations understand the value behind Inbound Marketing. Nonetheless, I wanted to re-read this to cement my foundational understanding and pick up some golden nuggets of wisdom (which I definitely did!). If you know the core concepts then it can turn into a really quick read. On the other side of the coin, if you're new to inbound marketing and are interested in learning more, then these are the go-to guys and this book is a great start for you. I was further ahead in my marketing journey otherwise I would have ranked this higher.

  13. 4 out of 5

    FlowOP

    Good book with some good insights in the new marketing age. The authors own a marketing company so it gets in the way of the knowledge sharing but still bearable. Overall a solid book for a intro in the new digital marketing age.

  14. 5 out of 5

    Felipe

    I will call it 101 Marketing online. Yes it has everything about online marketing and the beginnings. Right now it's a quite obsolete book but still has some good advises. Visuals are good and examples are simple and explained in a beginner level.

  15. 5 out of 5

    Jackie Appleby

    This book is older so some of the things mentioned are outdated - like using Stumbledupon which is now Mix. That said, the principles are still good and I did learn some new marketing skills as a result.

  16. 5 out of 5

    Cem Guvener

    Tough to rate these kinds of books after 8 years from their publication date as things in these markets change almost around the clock.

  17. 4 out of 5

    Palaash Tarapore

    An essential introduction to Modern Warfare/Marketing.

  18. 5 out of 5

    Arnab Padhi

    good for beginners. Not at all recommended for any person with basic knowledge of inbound or internet marketing.

  19. 4 out of 5

    Abdulrahman

    Basic yet powerful I believe.

  20. 5 out of 5

    Eliza

    Gives a great overview of Inbound Marketing, great examples and amazing list of steps at the end to start off your Inbound Marketing. Really helpful!

  21. 4 out of 5

    Mike Ncube

    The best book available on inbound marketing

  22. 4 out of 5

    Ishtiak Hasan

    A good read but almost outdated.

  23. 5 out of 5

    Kaitlin Sarago

    This book feels a bit outdated to read in 2019, but covers the basics well.

  24. 5 out of 5

    Lucas Mroz

    Good foundational book but waaaaay too old. Better get those del.icio.us bookmarks and RSS reader ready!!! Lol

  25. 4 out of 5

    Bader Al-Shafei

    Doesnt even talk about Instagram cuz the book is obselete. Pub. In 2010. Had a gd ch on SEO. Search engine optimization. Only ch useful in the book...

  26. 4 out of 5

    Christian Jespersen

    Good, but dated.

  27. 5 out of 5

    Blog on Books

    With Facebook announcing this week that they will hit 400,000,000 users, it’s high time everyone learn about social media and ‘inbound marketing.’ If you have yet to dip your marketing toe in the social media waters, ‘Inbound Marketing’ is the place to begin. This book written by a pair of staffers at industry SEO/analytics firm HubSpot, outlines the basics for growing your customer base using the online platforms and tools of the new web order. Tips for basic SEO as well as how to develop an eff With Facebook announcing this week that they will hit 400,000,000 users, it’s high time everyone learn about social media and ‘inbound marketing.’ If you have yet to dip your marketing toe in the social media waters, ‘Inbound Marketing’ is the place to begin. This book written by a pair of staffers at industry SEO/analytics firm HubSpot, outlines the basics for growing your customer base using the online platforms and tools of the new web order. Tips for basic SEO as well as how to develop an effective and responsive presence on such sites as Facebook, Twitter, LinkedIn, Digg and others cover the bases for beginning to attract and interact with customers who are only reachable via cyberspace. Examples of how well known companies like Whole Foods, American Express and even non-profits like Kiva, use the web to grow and interact with their constituencies are provided as well as fundamental tips on the basic features of what each site (as well as a company blog) can do for you. Most examples are accompanied with useful suggestions for maintaining effectiveness (such as how to write compelling blog content) and understanding the tools to use for measuring success. In addition, their website, HubSpot, provides additional free resources such as their Website Grader which provide a numeric score of just how your website is performing along with useful suggestions on how to make improvements on things like SEO and other web optimization techniques. There is also a related website called ‘Inbound Marketing University’ which serves as a “marketing retraining program for marketing professionals looking to gain new skills to get ahead in the competitive workforce” and features news and video material to complement the information in the book. (One caution, if you have any real-world experience in developing web market campaigns already, this is probably not the book for you. It’s lessons are strictly for beginners and are often so basic as to be seen as baby-steps (“Picking an Online Avatar”) as to be laughable to anyone with even basic level social media marketing experience. But if you don’t even have a Facebook page or a Twitter account, by all means start here. After all, it’s the social media age – and you gotta start somewhere.) Ed note: For more advanced Social Media Marketers, check out our review of Dan Zarrella’s Social Media Marketing book (also, a HubSpot staffer.)

  28. 5 out of 5

    Gene Babon

    Inbound marketing is about getting found online. Getting found by customers who might wish to purchase your products or services. Getting found by recruiters and hiring managers who might wish to employ your unique talents. If you wish to be found, get this book and practice its principles. Written by the co-founders of HubSpot, an inbound marketing software company, Inbound Marketing will show you how marketing has changed in the era of social media and how you can change with the times. Old-scho Inbound marketing is about getting found online. Getting found by customers who might wish to purchase your products or services. Getting found by recruiters and hiring managers who might wish to employ your unique talents. If you wish to be found, get this book and practice its principles. Written by the co-founders of HubSpot, an inbound marketing software company, Inbound Marketing will show you how marketing has changed in the era of social media and how you can change with the times. Old-school, interruption-based outbound marketing (telemarketing, trade shows, print, radio and television advertising, etc.) has become less effective because consumers have gotten better at blocking out these interruptions. Inbound marketing, if executed properly, can counteract this trend. The first strategy discussed is the transformation of your website from brochureware to a marketing hub. A free service that HubSpot provides called Website Grader can help you with this transformation. Underlying this strategy is the development of "remarkable" content. Remarkable means unique and valuable. Another pillar is to focus on being the world's best in your market. If you are not the world's best then define your market more narrowly until you can demonstrate superiority in that space. Your remarkable content can then be delivered to your target market via traditional social media vehicles such as blogs, Google search, Facebook, LinkedIn, Twitter, YouTube, etc. The authors outline strategies for each vehicle. The most remarkable section might be the three chapters on "Converting Customers." The biggest problem most companies face is not converting more visitors to leads, but rather getting more visitors in the first place. If you want customers to find you ... If you want recruiters to find you ... If you want more than what you have right now because you believe you have something remarkable to offer, then read Inbound Marketing: Get Found Using Google, Social Media, and Blogs and begin implementing proven marketing strategies in the social media era. If you don't, your competitors will.

  29. 4 out of 5

    Joe O'Donnell

    Traditional interruption-based marketing techniques are broken and no longer work. As people become more effective at blocking out traditional marketing techniques, brands need to concentrate on drawing customers towards them through a mix of social media and compelling web content. That 19s the central argument of Brian Halligan and Dharmesh Shah, authors of 1CInbound Marketing 1D. Whether you are a big corporation or an SME, Halligan and Shah say you must follow certain principles if you want t Traditional interruption-based marketing techniques are broken and no longer work. As people become more effective at blocking out traditional marketing techniques, brands need to concentrate on drawing customers towards them through a mix of social media and compelling web content. That 19s the central argument of Brian Halligan and Dharmesh Shah, authors of 1CInbound Marketing 1D. Whether you are a big corporation or an SME, Halligan and Shah say you must follow certain principles if you want to survive and thrive in this new digital age. Namely, your organisation will need to do the following: create remarkable content quickly, optimise it for search & social, publish and market this content, then measure whether it works or not. Given that 1CInbound Marketing 1D is written by the guys behind Hubspot - one of the most innovative digital marketing companies around 13 you can be assured that these guys know what they are talking about. In particular, Halligan & Shah are excellent on outlining how to generate landing pages that convert visitors into 1Cqualified leads 1D, and they are insightful on the necessity of creating a 1Cmarketing and sales funnel 1D. I would, however, have some reservations about this book. Some of the material on SEO & PPC is a little basic, and elements of the chapters on building a social media presence are now outdated. I would offer the caveat here that I read the 1st edition of 1CInbound Marketing 1D. This was published in 2012, which is an aeon ago in the world of digital marketing. Despite this, most of the material stands up quite well, and the book is excellent on laying out the principles that need to be built into a world-class social media strategy. 1CInbound Marketing 1D is recommended reading for anybody with even a passing interest in using Digital Marketing to develop their business, although avid content marketers might be well advised to seek out a later edition of the book.

  30. 4 out of 5

    James

    I've been a long time user of social media and have had my own personal and company web site since 1997, but there are always new things to learn. Brian Halligan and Dharmesh Shah are the co-founders of an upstart marketing firm called HubSpot and their book Inbound Marketing is essential reading for anybody who wants to get serious about using social media as part of their marketing strategy. Halligan and Shah are passionate about inbound marketing and their company HubSpot is one of the ringle I've been a long time user of social media and have had my own personal and company web site since 1997, but there are always new things to learn. Brian Halligan and Dharmesh Shah are the co-founders of an upstart marketing firm called HubSpot and their book Inbound Marketing is essential reading for anybody who wants to get serious about using social media as part of their marketing strategy. Halligan and Shah are passionate about inbound marketing and their company HubSpot is one of the ringleaders in building out the statistics that back their concept that inbound marketing is on track to replace many of the tools of the traditional marketing toolkit. As an example, consider the topic of Search Engine Optimization (SEO). The marketing department at the company I work for has been using it for several years, but never have I seen it concepts explained so clearly. They also draw clear connections between social media, company web site and blogs, and how a company can use their remarkable content to get found on the web and gradually build up a following. And since this is also the era of Big Data and analytics, the authors are fanatical about measuring -- everything. This is a business book, but the techniques described here should also be useful for people that want to build and enhance their own personal brand on the web. The tips they offer should also prove valuable for writers that want to build a platform and connect better with their current and prospective audiences through blogs and social mdi. They even offer tips on hiring employees (hint: they are enamored with digital citizens and content creators).

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